Slow Fashion for fast growing kids by Jake and Maya
Sustainability is a frequent subject on this blog, so it will not surprise you that I would jump to the opportunity to do a shout out about a project like the new Jake and Maya zero waste, slow fashion Metamorphosis collection. Mom of Jake and Maya created a collection of gender neutral clothes that grows with your kids. There are some new concepts in there, like mending kits (you know how I feel about mending clothes), which I think is revolutionary. Check out the video and support the brand on Kickstarter.
The items of clothing are easy to wear and there are different styles to choose from, with many being multi-functional and easily reversible. The gender equal designs aim to encourage children to make choices based on their own tastes rather than gender-biased opinions.
Zero waste techniques are used at the design stage to reduce production waste from the average 30 percent to almost zero percent. As part of its ethical production process, the company works in partnership with local UK producers and social enterprises. Products are made using 100 percent organic cotton, and all fabrics are hand-printed using non-toxic, water-based inks.
If you are into sustainable clothing that grows with your kid you should also check out Printa from Budapest.
Are you following me in IG already? Give me a shout when you are there.