EFVVA – Interview with Ewa Wróbel-Hultqvist
Find out about EFVVA and its creator – artist Ewa Wróbel-Hultqvist in the following interview.
First of all, what is it that we definitely HAVE TO know about Ewa Wróbel-Hultqvist?
I was born in the beautiful Polish town Krakow. I grew up in an artistic family where design and art intertwined with each other each day. I have studied at Academy of Fine Arts in Krakow and graduate painting. I lived in Stockholm for 2 years with my great Swedish husband. We moved back to Poland because we were missing the warm weather 😉 and I missed my family.
Tell us about EFVVA! What does the name stand for?
I founded EFVVA in 2011. The name EFVVA stands for my name Ewa but with Scandinavian sound because I love Sweden, I used to lived there and my husband and son have Swedish nationality, and with letter F as in fashion. EFVVA is a young, growing Polish children’s brand. EFVVA loves children, fashion and art. We design unique, limited collection of clothing and shoes for children from 3 months to 6 years. We use the highest quality natural materials and our clothes and shoes are handmade in Poland, personally designed and finished by me.We put a lot of heart in to our work, fine tuning the product so that it is unique to wear for it’s owner. All products are individually made for our little individualists who are our greatest treasure. Therefore it is important to protect their future through care of the environment. EFVVA aims to create clothes with respect to the environment and human rights.
How did it all start?
Like I said I grew up in an artistic family where design and art intertwined with each other each day – follow this path worked out as a child was natural, but the birth of the my son became the inspiration for the merger of three loves life: painting, design, and children & EFVVA Brand was born.
How much does your son influence your work?
He has a very strong influence on what I do. I often ask him for advice 🙂
Which part of the creative process do you like best?
One of the most enjoyable parts of the creative process is the first part when I just start thinking and design in my mind the upcoming collections and the last part finishing the final touches.
Do you have a 5/10-year plan, or do you just do it instinctively?
Well, I really like working instinctively, but EFVVA needs to develop and ought to have 5/10 years plan and I of course have it:-)
Favourite Polish designers!
I am very happy to see so many interesting and great Polish children’s designers
Favourite foreign designers!
There’s so many great designers… I love provocative fashion by Alexander McQueen and innovative and elegant designs by Coco Chanel.
Thanks Ewa for taking the time to talk to us!